Advertising in France and Europe: AREVA is back in the spotlight and promotes its new brand signature
GROUP / COMMUNICATIONS
March 28, 2008
AREVA relaunches its corporate advertising campaign "Energy Experts" on both television and the Internet on March 31, 2008 in Europe and from April 7 in France, during respectively 4 weeks ½ and 3 weeks.
The media plan mainly targets the group's French audiences - the general public and opinion leaders - and European decision-makers, with special focus on the United Kingdom. The campaign features the entertaining and modern 30-second commercial which has lost none of its attractiveness since it was created in 2004.
The campaign is designed to strengthen AREVA's attractiveness and consolidate its awareness while affirming its identity as a leading industrial player in the energy sector.
The new advertising campaign provides AREVA with the opportunity to present its new brand signature: "AREVA. Pure energy".
This simple, easy-to-remember expression makes explicit reference to the group's field of activity. It clearly reflects the fact that energy is at the heart of all AREVA's businesses and shows that the group is involved in providing solutions for CO2-free energy production. It also hints at the group dynamics which unite and mobilize AREVA's 65,000 employees.
"AREVA. Pure energy" is the voice-over for the TV commercial and is displayed at the end along with the logo.