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AREVA launches a corporate advertising campaign in the US

News brief

GROUP / COMMUNICATIONS

September 12, 2005

The launch of AREVA’s corporate campaign in the US reaffirms the group’s presence on the US market and highlights its ability to contribute to the country's energy independence.

The campaign is about on the theme "A new generation for energy generation" and was put together by the EURO RSCG agency and H5 studios.

The media schedule, which runs from July to November 2005, includes print ads in a selection of local and national newspapers. A 30-second TV commercial - tailored to the US audience from the 45-second version used in the "Energy Experts" corporate campaign - will run on a selection of national TV stations.

A dedicated Internet site has also been put online.