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AREVA gets back on the scene in French press and television

News brief

GROUP / COMMUNICATIONS

March 25, 2005

2005 sees AREVA back with a new press and TV advertising campaign, due to go public in France between March 27 and April 17. The ads are a continuation of the 2004 "Energy Experts" campaign.

It aims at bolstering AREVA's brand image and the public's awareness of its activities.

The ads use the same graphic style as the 2004 "Energy Experts" campaign that captivated a large majority of people in France and that is now a part of our brand.

Along with the highly successful central 45-second TV commercial, four all-new press advertisements will also appear, each presenting an in-depth look at one of AREVA's four energy divisions.